ÉTERNELLE
ÉTERNELLE
2025
A university project built around Chanel and the UN's Sustainable Development Goals, Éternelle Chanel is a brand strategy centred on longevity, craft, and conscious luxury. The concept led to the creation of Éternelle Chanel - an artisanal, refillable perfume bottle designed to be kept and cherished rather than discarded. A project about what it means for a heritage brand to truly commit to its values.
